Before we begin: meet the founder

Hey y’all,

It’s me.

The one behind the curtain of this passion project — building a site that means something to me, packing orders, writing, and dreaming up ways to bring more value to both of us.

I started SIREÉ for so many reasons.

Which, if you haven’t caught on yet, it’s the end of my name.

Because I hated being limited to a typical 9–5, especially with all these internal gifts I knew I had.
Because I couldn’t find what I was looking for, so I figured…I should create it.
Because I want to process the world in ways that are true to me.

Because as someone whose physical traits land in the middle of my black and brown community (I call it the mixed kid blues), a reality shaped by colonization and a history that lives within me.
I grew up in a world that wanted to place me in a box that made the most sense to them—
a world that assumed it knew the life I’d lived and the way I think,
and tried to force me to identify with their idea of who I should be,
to think in ways that erased parts of me.

But nothing ever quite felt like it fit.
Nothing ever felt like it was made for me,
or by someone like me,
or really by someone who thought like me.

Because of the lack of representation.
Because our experiences — mine, and often ours — were missing from the world.
Because the ancestral roots and cultural stories that keep us connected weren’t embraced enough —
and I wanted to create something physical to honor that.
Something like the keychains — small, everyday reminders of where we come from and who we are.
Because they weren’t being celebrated enough.

And because I wanted to help us shed the internalized shame,
to reclaim pride in our stories, our skin, our identity —
to remind us all that we belong, exactly as we are.

Because life-changing resources weren’t always accessible to the ones who needed them most. 

Myself included.

But I didn’t just want to sell things.
I wanted to create a space.
A space that felt like home.
A place to return to again and again — for comfort, for recognition, for reflection, for support.

And I didn’t want to just take from my community either.
I wanted to give — with no strings attached.

And if you’ve been following along, you’ve seen some of those gifts on the website. I’m always adding more.

But now I want to take it a little deeper.
So moving forward, you’ll be hearing from me now and then —

small notes.
quiet reflections.
tiny reminders that inner life matters.

A check-in.
With yourself.
With something deeper.
With me.

So if you made it to the end of this, thank you.
This is the first of many — I’ll keep each note here, starting with this one.

 

 

With love,

Desiree